Service Features

Jewelogic^® provides a service that can be tailored to suit your requirements including some or all of the following:

• Gap Analysis & Range Planning

  Detailed comparative analysis of your current offer versus the market with recommendations in terms of optimum range width, price architecture and styles offered.

• Traditional & Computer-based Design Services

  Designs and concepts rendered by hand or by using computer-aided illustration.

• Detailed Product Specification Briefs

  Specific line-level recommendations in terms of metal type and weight, stone content, stone quality and price point.

• Brand Conceptualisation & Product Marketing

  Support with all aspects of branding, market positioning and strategic marketing planning.

• Market Insight

  Trend reporting and mood boards.

• Training & Mentoring

  Tuition and support for businesses and individuals embarking on a programme of NPD.